With the rise of digital marketing, there are a bunch of new terms and acronyms you may have heard, such as SEO and PPC. Let’s take a look at what’s the difference between search engine optimisation (SEO) and pay per click (PPC), and how they affect you and your company’s marketing efforts.
Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of getting your business to appear prominently in search engine results, typically via natural or organic searches (non paid means).
So when we look at ‘what’s the difference between search engine optimisation (SEO) and pay per click (PPC)’ we are often looking at SEO techniques such as content development and editorial placement featuring keywords you would like associated with your business.
SEO is great for all businesses but especially for smaller businesses or start-ups who may not have a very large marketing budget. This is because it is easy and relatively inexpensive to publish new content, containing targeted keywords and other metadata, to rank higher in a potential customer’s search results.
Businesses wishing to improve their SEO and appear at the top of Google’s results, often engage an SEO Brisbane expert such as Marketing4Business to develop SEO content.
Pay Per Click
Although often associated with SEO, pay per click (PPC) is not the same. Pay per click is an advertising model on the internet that charges the business a fee each time their ad is clicked on. You often see pay per click links in the sponsored section of your Google search results.
Unlike traditional marketing mediums where you would pay to have your advertisement in a newspaper or on TV, with no guarantee of engagement, a pay per click model only requires you to pay when the user has clicked on your advertisement.
PPC may be part of a broader SEO strategy but is only one element an SEO Brisbane team may use to improve your search results and drive traffic to your website.
So when we consider, what’s the difference between search engine optimisation (SEO) and pay per click (PPC), the biggest difference is that SEO more often than not is designed to enhance your search results via unpaid or free means.
Depending on the goals of your marketing campaign and your marketing budget, a mix of both SEO and PPC allows you to optimise your digital footprint.
Improve your SEO Brisbane
So now you know what’s the difference between search engine optimisation (SEO) and pay per click (PPC), you may wish to speak to an expert in SEO Brisbane. Marketing4Business are specialists in SEO and Google AdWords Management. Contact us today to get started with SEO and PPC and drive traffic to your website.