The Importance of Keyword Research for SEO Marketing

The Importance of Keyword Research for SEO Marketing

Keywords play a huge role in Search Engine Optimisation (SEO) success and your SEO marketing efforts.

Using the right keywords for your business and target audience can significantly boost your SEO Brisbane results. On the surface, determining the best keywords for your SEO marketing content may seem simple. However, your keyword selection must be strategic and geared toward reaching your specific target market.

Taking the time to research potential keywords will help you and your SEO marketing team develop an effective SEO strategy. This starts with asking questions like:

  • What is being searched for online?
  • How often are people searching for it?
  • How many people are searching for it?

These three questions can help solidify your direction for your SEO Brisbane activities. Let’s talk a look at how you can start to answer these questions as part of your SEO marketing strategy.

What is Being Searched For Online?

You may have a great idea for a new blog article or online content based on a particular topic or keywords but is it really what your target market is interested in? The best way to discover this is to take some time and start looking for keywords that are relevant to your business and are the preferred terms used by your customers.

Using a free keyword search tool online, or investing in a paid tool will allow you to determine what people are searching for. For example, let’s say you provide a service to Travel Agents. You may begin using a keyword search tool by typing in the words: ‘Travel Agent.’ You may notice that the monthly volume for this keyword is very high because it is so broad and decide you need to refine your keyword for more effective SEO marketing results.

These online tools often suggest other keywords and specify their popularity. This allows you to find the best keyword for your business and for your SEO marketing strategy. Back to our travel agent example, you may find there are keywords such as ‘travel agent training’ or ‘online travel agent’ that match your content and business better.

High Search Volume or Low?

As you research your keywords for your new SEO marketing campaign, you will notice that some keywords have a high search volume, while others are much lower. You and your marketing team will have to decide which ones you want to target. Of course, there are benefits and challenges to both.

Let’s say you select keywords that have a large search volume. There is a lot of traffic connected to those search terms, but with lots of traffic also comes lots of competition. Although it may be the term everyone uses, you can bet that there are a lot of other companies who want to use the same keywords in their SEO Brisbane strategy.

On the other hand, selecting keywords with a low search volume isn’t always a good idea. There will be less competition with those keywords but, the traffic from those keywords is a lot less. Finding a balance between both high volume and low volume keywords is key for the best and most cost-effective results.

Use Questions

More and more people are typing in specific questions or long-tail keywords rather than single words when using search engines. When developing your SEO Brisbane strategy it helps to know what the most common questions are that your target market will be searching for.

Easy ways to address these questions and your SEO marketing needs are through an FAQ page, or blog articles that answer those most searched for questions.

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