What is Mobile Marketing?
Technology has changed the way businesses engage with people. Technology introduced mobile devices, and almost everything done today is accomplished one way or another through them. It is for this reason that mobile marketing emerged.
Mobile marketing is a multi-faceted form of digital marketing strategy targeted at customers who rely heavily on their mobile devices for social media, email, websites, and more. To further augment the importance of mobile marketing, you should know that more than 75% of internet users today own a smartphone, and mobile platforms such as tablets and smartphones accommodate more than 50% of digital media time for users based in the United States.
4 Mobile Marketing Strategies to Help Boost Your Business
Mobile marketing is important for businesses to help boost sales by giving out coupons and special discounts, as well as any other promotions. Highlighted below are four mobile marketing strategies that can boost your business.
1. Mobile Optimised Websites
As a business, having a mobile-friendly website is a must. For your brand to stay ahead, your website must be able to adapt to mobile devices. When your site is optimised for mobile, it means content fits perfectly on mobile screens and they load faster. It is important to have a mobile-optimised website for businesses because a high percentage of customers will access your website through their phones.
2. Create Mobile Buyer Personalities
A buyer persona is a tool that will help you understand your target market. It is simply a faux representation or profile of your ideal customer, and key details and demographics relating to them. When you have a clear understanding of your target customer, it is easier to gear products and services towards them. For instance, a mobile driven buyer persona will need to be targeted via their devices. When you have a clear picture of your buyer personas, you can design your own strategy based on the information you have from buyer personas.
3. SMS and MMS Marketing
Short messaging service (SMS) sends a message directly to a potential customer’s mobile device, often to influence them to purchase your products. This can be a powerful tool for mobile marketing. Marketing directly to mobile devices is more personal than targeting wider audiences through other means.
4. Mobile Applications
You can create mobile apps for your business to further extend your products or services. Many businesses today rely on their apps to send messages to their customers. Apps can also help customers purchase products and services easily, without them having to leave their homes. In addition to making more sales, apps can help put your business ahead of others.